At Maternity Club Spa, pregnancy, motherhood and raising a baby are not only important stages in a woman’s life, but also unique experiences that deserve to be lived to the fullest with professional support.
We are proud to participate in the design of the website. This portal is a home where mothers-to-be and mothers find a warm, welcoming and safe space where they feel understood, supported and accompanied at every stage of their motherhood.
Aspects we took into account
Target audience
Maternity Club Spa Gym focuses on serving the needs of pregnant and postpartum women and their families, offering a wide range of services including prenatal and postpartum fitness classes, workshops and lectures on pregnancy and parenting topics, medical consultations, safe and comfortable baby areas, lactation areas, and prenatal and postpartum spa.
Objectives
The main objective was to provide new moms with the best user experience possible, allowing them to familiarize themselves with our services and schedule appointments with ease. The website is fundamental to strengthen our brand identity, especially being a recognized company in Colombia.
Execution process
In collaboration with the client, we identified their needs. Although we initially sought to improve their old website, we soon realized that behind this very special company there are many women who require their services. For this reason, we decided to implement a blog to improve their online positioning and conducted a competitive analysis to ensure the best possible user experience.
