Google Ads management isn’t just about getting clicks; it’s about getting customers. Here’s how our Growth Hacking strategy makes the difference:
We don’t interrupt the user; we give them the solution they are actively looking for, which dramatically raises the conversion rate (leads and sales).
If you have an e-commerce store, we sync your inventory to show photos and prices directly in search results, shortening the buying decision.
Through the Display Network and YouTube, we keep your brand top of mind for users who visited your website but didn’t buy.
We adjust bids daily and add negative keywords for irrelevant terms to make sure every cent invested generates the highest possible return.
At Sophie we don’t guess; we prove it with real data. Our “Ad Lab” is a constant-experimentation environment where we test multiple variables to find the exact formula that maximizes your profitability on Google. You can also complement your ads with our SEO service and learn more about the platform in the Google Ads Help Center.
Before switching on campaigns, we analyze your margins and define the primary KPI. We study how your ideal customer searches so we can select transactional keywords (those that drive sales) and not just informational ones.
We design multiple sales angles. We write different persuasive headlines (copywriting), descriptions and ad extensions to see which one best connects with the user’s sense of urgency.
We launch Search, Display or Performance Max campaigns. We let Google’s Artificial Intelligence and real clicks show us which message attracts the most cost-effective conversion.
We monitor the lab daily. We switch off underperforming ads and build “negative keyword” lists to stop your budget from leaking into irrelevant searches.
Once we find the winning formula validated by the data, we strategically inject budget to multiply your leads and sales consistently and predictably.
Google Ads is Google’s advertising platform. It also lets you appear in the top search results, on Google Shopping, YouTube and partner sites right when your customer is searching for what you offer, generating measurable leads and sales.
It depends on your industry, your competition and your goals. In the initial consultation we also analyze your margins and define a realistic ad budget, which we then adjust based on data and results.
No. Ad spend is paid directly to Google and is separate from the fee for our strategic management, so you stay in control and can see at all times how much is being invested.
The first data and clicks arrive as soon as campaigns go live. During the first weeks we also test variables and let the algorithm learn; afterward we optimize and scale the formula that converts best.
We manage Search, Google Shopping, Display, YouTube, Performance Max and Remarketing campaigns, choosing the combination that best fits your goal and your business stage.
We study how your ideal customer searches and prioritize transactional keywords, meaning those that signal purchase intent, rather than purely informational terms that burn budget without generating sales.
They are terms we exclude so your ads don’t show up for irrelevant searches. We also refine them daily so your budget doesn’t leak and every click is more likely to convert.
Yes. If you have an e-commerce store, we sync your catalog with Google Merchant Center to show photos, prices and availability of your products directly in search results, shortening the buying decision.
It’s the strategy of re-engaging people who already visited your website and didn’t buy. Through Display and YouTube we keep your brand present and invite them to resume their purchase or leave their details.
It’s our constant-experimentation methodology: we create several versions of ads, headlines and sales angles, test them with real data and keep the combination that delivers the most cost-effective conversion.
It includes analysis of your business and KPI, keyword research, campaign and ad creation, A/B testing, daily optimization of bids and negative keywords, and results tracking.
We set up conversion tracking (forms, calls, WhatsApp or purchases) and analyze metrics such as clicks, cost per click, conversion rate, CPA and ROAS to make data-driven decisions.
CPA is cost per acquisition, meaning how much it costs you to get a lead or a sale. ROAS is return on ad spend, or how much revenue you earn for every dollar invested in ads. We optimize both daily.
Yes. We share clear reports with the metrics that matter for your business and walk through them with you, so you understand what’s working, what we’re adjusting and what the next step is.
It’s recommended, since ads drive traffic to a page. Ideally it should be fast, mobile-friendly and focused on converting. If you don’t have one yet or it needs improvements, we can help you with that too.
No one can guarantee a fixed position, because ad placement depends on the bid, ad quality and competition. What we do is continuously optimize to maximize your visibility and your return.
Google Ads is paid advertising that delivers fast, measurable results while the campaign is active. SEO is organic ranking that grows over the medium term. Combined, they reinforce each other and give you a constant presence on Google.
Yes. It works very well for services, local businesses and B2B companies, because it captures people who are already searching for a solution. We also tailor the strategy and keywords to your type of customer and your sales cycle.
Yes. Since the ad budget is flexible, it can be adjusted according to your goals and results. Once the winning formula is validated, we strategically inject budget to scale predictably.
Write to us and book your free consulting hour. There we review your business, your competition and your goals, and project the sales potential you can achieve on Google.
Yes. We use Performance Max and Google’s smart bidding strategies, fed with conversion data and strong creative assets, and we supervise them so the AI works in favor of your profitability.
If you don’t show up when they search, your competition will. We’re giving you 1 hour of consulting to project your sales on Google.